Making them look: Enewsletters explored. Being online (Part 5)
The fifth item in our series about being effective online is an intro on how to design, create and send e-newsletters that people will want to open. After weeks of sifting through junk mail, flyers and bills you finally open your mailbox and discover that a long-awaited letter or beloved magazine subscription has arrived. It’s a nice feeling, isn’t it? When you create an e-newsletter campaign, that’s what you’re trying to be for your subscribers: a welcome reprieve from all the spam and nonsense they receive in their inboxes every day. So, how do you do that? More...