What’s in a name: Working Design (and some other “working” titles)
When we named our company more than 20 years ago, we chose Working Design because of its multiple meanings. A “working design” or drawing is a step along the way towards preparing a finished piece of art or design whether it’s for a magazine, product or something else. It refers to a work in progress. We like the name because it speaks to our approach of client collaboration as we work together to build a website, a brand, a poster or piece of direct mail. More...